Dear Travel Trade Partner,
Bavaria offers travel professionals a diverse portfolio of family-friendly, easy-to-combine experiences that invite travelers to discover the region together – from cultural traditions and seasonal festivals to interactive attractions.
At the heart of it all, Munich brings Bavarian culture to life in a compact, vibrant city, combining authentic beer heritage, year-round events and playful, hands-on experiences ideal for family and multi-generational itineraries.
Warm regards,
Your Team at Bavaria Tourism
|
|
 | SPONSORED |
|
The Munich Beer Calender
Munich hosts traditional beer-centered events and festivals throughout the year. Deeply rooted in the city’s history, Munich’s beer culture celebrates local heritage in every season. Make a note of the key dates for 2026. |
|
|
|
| SPONSORED |
|
Munich’s Immersive World of Illusion
Interactive, fun, and full of surprises – Magic Bavaria offers 30 stunning photo ops, amazing illusions, and a fresh take on Bavarian culture. Perfect for families and unforgettable group events. |
|
|
|
REMINDER: WEBINAR INVITATION |
February 12 – Winter Wonders: Snow Adventures & Alpine Charm
Learn how to create unforgettable winter journeys for your clients. From scenic alpine experiences to cozy mountain traditions, this webinar offers fresh inspiration for winter travel. Special guest: Garmisch-Partenkirchen. |
SALES TOOLS FOR PROFESSIONALS |
Discover our new Bavarian partners for the U.S. travel market
Explore Bavaria with our curated factsheets featuring destination highlights, excursion ideas, and key contacts – designed to support your travel planning. |
|
GETTING TO AND AROUND BAVARIA
|
Find out about important travel information and updates your clients might need to know before and during a visit to Bavaria.
|
|
Geschäftsführung: Barbara Radomski
Aufsichtsratsvorsitzende: Michaela Kaniber, Bayerische Staatsministerin für Ernährung, Landwirtschaft, Forsten und Tourismus
Handelsregister: HRB 130 390, Amtsgericht München |
|
|
|
|
|
